Well, we know Comcast is the one shaking them down for sure. That's what I was saying, the price increase is likely to pay for the new infrastructure Comcast is more or less forcing them to foot the bill for - their own trunk. When Comcast figured out they didn't have the leverage they thought they did with Netflix to get them to cooperate, they changed tactics. In the meantime, Comcast, AT&T, and others are scrambling to come up with their own streaming services to compete; aka business as usual for the money grubbers. As Redbox has apparently found out already, people aren't looking for another streaming service.