Don't forget the Anthem AVM50 will come out soon with full HDMI switching, video upscaling and transcoding, OSD overlay even with upscaling, and a full-fledge Gennum video VXP 7350 scaler (direct HQV competitor).
The "cheapest" stand-alone Gennum processor will be around 3000-4000$ alone, so a lot less $ when already in the Anthem.
This scaler will be able to accept and do 480i to 1080p IN and OUT, and transcode, process and scale all analog inputs to HDMI.
Another thing. The AVM30 (and AVM20 that are 5 years old!) will both be FULLY upgradable to the AVM50.
Show me a receiver that can last for 5 years like the AVM20 and still be current...
And I forgot. Anthem is a Canadian company.