It looks like walmart wants J6P to consider Blu-ray. http://www.highdefdigest.com/news/show/High-Def_Retailing/Wal-Mart/Wal-Mart_Offers_$100_Gift_Card_With_Blu-ray_Players/1809 If you buy a blu-ray player you get a $100 gift card. They also have some good prices on movies as well. http://www.walmart.com/search/search-ng.do?search_constraint=0&search_query=Blu-ray&ic=48_0