Since some you apparently enjoyed reading the THX article in my earlier post, I thought I would post some other great reference sites.
Reference Level:
Here is a link to a post by Mr. Audyssey himself (Prof. Chris Kyriakakis, CTO of Audyssey and longtime business partner with Mr. THX Prof. Tomlinson Holman (the "T" "H" of THX) that provides a concise description of Reference Level:
http://www.avsforum.com/avs-vb/showpost.php?p=16308139&postcount=14102 (BTW - - Chris is a frequent writer in the Audyssey Forum over at AVS and answers many questions directly from individuals.)
A copy & paste from that link:
"Reference level is defined as the level used in film mixing. This is a standard used in all film mixing.
Reference is defined as 85 dB SPL (C-weighted, slow) at the listening position using –20 dBFS (FS= full scale) band limited pink noise (between 500-2000 Hz). Every studio and movie theater is calibrated this way and this provides the capability for 85 + 20 = 105 dB max.
This 85 dB noise is a little too scary for home users, so manufacturers provide a test signal that is 10 dB lower (–30 dBFS) and so home theaters are calibrated to measure 75 dB SPL for that noise. The result is the same when the master volume is set to 0 (i.e. 30 dB above 75 dB = 105 dB max)."
"Recommendations for Surround Sound Production", a white paper written by the Recording Academy's Producers & Engineers Wing. (These are the big boys that mix for movies and music.) Note that this paper was written for sound mixers and tells them how to mix audio for both movie theaters and home theaters. A very educational read. Note that is was written in 2004 before Blu-ray and the new uncompressed formats, but the basic theories presented still apply.
http://content.grammy.com/PDFs/Recording_Academy/Producers_And_Engineers/SurroundRecommendations.pdf
Here are a few links to posts written over at Blu-ray.com by one of their Moderators. Very good material on how to setup systems. I do not know the background of the Moderator, but as you will read, he knows what he is talking about.
A Guide to Subwoofers: Characteristics, Placement, & Adjustments
http://forum.blu-ray.com/showthread.php?t=43669
A Guide to Subwoofers (Part II): Standing Waves & Room Modes
http://forum.blu-ray.com/showthread.php?t=48286
A Guide to Bass Management
http://forum.blu-ray.com/showthread.php?t=95817
Calibrating Your Audio With an SPL Meter
http://forum.blu-ray.com/showthread.php?t=38765
Understanding & Using Test Tones To Calibrate Your System
http://forum.blu-ray.com/showthread.php?t=95710