Ill have you know Sheep, I have actually had a demo with a roomful of about 150 people using basic audioquest vs. a middle to top of the line from monster, and I can promise you, and all 150 people as well, that they are a better cable. And it has nothing to do with the gauge, it has to do with how the wire is made. If you don't want to buy them then dont, but let the man decide for himself if he likes them or not.