RS-232 is obsolete? It's used by ALL of the advanced control systems like Crestron, AMX RTi, URC, Control4, OnControls, etc. It eliminates ALL of the problems with IR/RF control. IP control is still young and while most brands haven't brought it to their whole line, they use it extensively. Also, the ability of their control units to control via RS232 will allow them to function equipment that's older, but still operational, like video matrices, DVRs for security cameras, music servers that are too good to toss, etc.
The key in this is CI- most end users don't need to be able to design a system around it but people in the CI industry rely on it.