You're right Steve!
It's kinda hard to really know how far the industry will take it, even though we all know it boils down to sales/profits/trends/ bla, bla bla...
Gee, there are still millions of people who doesn't know what the heck BD means, though, but the industry doesn't seem to care about it, as their strategy is to keep launching new technologies & gadgets every once in a while, being some way ahead of schedule, but that's the world we're living in, no?