The reason Oppo players were cheap, was because at the time of their first player (970?) DVD technology was pretty much fully mature. Blu-ray costs and technology isn't there yet.
To expect Oppo to deliver a quality blu-ray player that decodes True HD and DTS MA, along with SACD, DVD-A, CD, and 7.1 analog out for less that the equivalent competition is rather silly and wishful thinking. I'd love to be proven wrong, but I don't see how they can do all that in 2008 at around $299 or so.