(to the poster above) "did you even watched the video, bro?"
the tests weren't done with panel on the wall, but in rigged test bed outside.
This DIY panel is specifically meant for ABSORPTION, not reflection. Sometimes you need one or other or both. It doesn't mean at every recording studio should cover all its walls in towels or any other absorption panels alone. This is subject best left for pros to decide, but often recording studios are sound treated.
If you notice the video has excellent voice quality recording and very easily understood without raising sound levels.
As for his testing results, though not very precise and scientific, were displayed in simplified but concise manner. Assuming test signals were played at same level each time (which is a safe bet) and mic was at same distance, the graphs were scaled to same levels then they DO make sense and show clear performance differences in various test materials sound absorption.
p.s:
https://www.urbandictionary.com/define.php?term=bro