Sony and Samsung will not slash prices on Bluray, on an interview given to Twice and Dealerscope, the top execs said they will not compete with HD DVD slash and burn pricing, this is is their logic: "The target audience for high-definiton DVD is still the early adopter or cinephile who is willing to pay a premium for the experience. What we're not going to do is chase a Black Friday price that's going to last seven or eight hours." That statement came from Samsung's Tim Baxter, executive vp of sales and marketing CE division. The lowest you can expect any BR product this year is $399.00
As for Baxter's remark? Well it's hard sometimes to believe these people actually studied marketing.