For simple BD playback, I recommend Panasonic BD35. However, the price went up, so maybe a Sony S350 atm. There are rumors swirling about, a new Pana model to come soon. Newer players always seem to be cheaper as well, and better. My recs are with having an HDMI receiver on hand, with budget/performance in mind.
The bd35 cannot output DVD at 480i for those who demand the use of outboard video processing, and using the bdp for their dvd's. This is the only real knock on this player, performance/features wise.