This looks to be fun and interesting. Being that its set up for the average joe and advanced users is a nice idea in my book. Hopefully they pop up at the major stores. i will definitely be picking one up. If only more people would do some minor calibrating they would see how much better there TV can look. http://hd.engadget.com/2010/09/22/disney-launching-calibration-disc-for-pros-and-novices-alike-at/