There are like 20 or 30 different projector lifts out on the market - I'm really confused as to why this one is newsworthy.
http://www.dalite.com/products/spec_pdfs/464.pdf
Once again we have a mount which does not fit between residential standard floor joist spacing, so it can't go into any theater unless it uses a drop ceiling or has oversized spacing between joists for some reason.
Really, lifts are super cool - but it would be great to see an actual review about a product designed to fit the homes that 99% of us actually live in.
For the other 1% this is just one of dozens of other solutions which have been around for over 10 years - just done a bit differently.
Color me really unexcited.