I knew about rtings but not that thread. Thanks so much. There's just so many options that I want a formal checklist to make it easier.
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Like you use your ears with speakers, use your eyes with a TV. I could go into all the things that can detract from your viewing experience, but if the picture looks good to you, then watch and be happy.
My checklist for a new TV would include:
Dolby Vision
HDR10
4K (just that is the new standard, 1080p TVs will cease to exist in new models soon)
Ability to handle BT.709 and BT.2020 color.
HLG (Hybrid log gamma) is a thing that exists, but not sure if anything uses it yet.
Low input lag
Low motion artifacts
1000+ nit maximum brightness after calibration
lowest nit for black screen as possible
Color uniformity across the screen
Color accuracy after calibration
top tier brand
failure rate
There is more, but those are what I'd look at if I were buying a TV. Price directly effects each of those aspects to an extent.