Just as an added note: Balanced audio does not always have to be carried on XLR connectors, as that is just a connection type. It DOES require three conductors though. So, it can't be done with an RCA type connection which only supports two conductors. Most pro gear, that is professionally wired in place, actually uses phoenix type connectors. It may go to a wall XLR connector, microphone, etc.
So, while the most common interface consumers actually see and use it the XLR type because it is easy to connect/disconnect and is fairly durable, the 3 wire into a phoenix connector is the most common that commercial installers deal with.
Like this - XLR on one end, phoenix on the other: