In regards to the central premise stated: "If Magico can sell its new flagship M9 loudspeaker for an astonishing $750,000 per pair, the sky’s the limit." - they in point of fact very obviously & very demonstrably, cannot & are not. It's not remotely clear if even in the immense fullness of time they can sell a negligible one or two (rather then having them as semi-permanent demonstrators). What they can do (& all know - but the writer is pretending he's somehow forgotten) is implementing the tried & true formula of creating an outrageously priced speaker that they then can create a substantially less expensive version of, using the same technology that's substantially as good (making it look like a relative bargain - if one really squints). The M7 in this instance which (coincidentally?) is the same price a the Wilson XVX, in turn based on the outrageously priced, original Chronosonic. A formula & marketing technique Wilson also borrowed from numerous others who also borrowed it. As to who was first, well that has to to go back to at least Infinity in the 70s but I'm sure (in audio in this instance) goes much further back still.
This is the tried & the proven way one markets to the bottom half of the 1%. The top half still have at least some smaller rooms to contend with often enough, as well as needing minimal WAF & that, in the end - is where the M1 fits into the scheme of things. When that gets old, a subwoofer or two comes into the picture.
