It looks pretty interesting. I've been casually looking replacements for my factory unit and my local installer tried to sell me a Sony but I don't recall what model. The only thing that it seemed to be missing was seamless integration with the car's factory steering wheel controls. So far I've only seen that on Alpines.
Family Rm: Samsung 52" LCD, Onkyo TX-NR809, Emotiva XPA2 & XPA-3 amps, PS3, Oppo BDP-93, FIOS HD DVR, Salk Song Tower-RT, Song Ctr-RT, Song Surrounds, SVS PB12-Plus/2, Velo SMS-1, NeoTV 550, Roku 3, Harmony-1
Bedroom: Hitachi 42" LCD, FIOS HDTV, Onkyo TX-NR906, LG BD370, NeoTV550, 3x Sierra-1 NrT (LCR), Boston VRX srds, Hsu ULS-15, SMS-1, Harmony-1
Home Office: Onkyo TX-SR707, 2x EMP E41-B, Emotiva Ultra 12 sub, and a small media server