Possibly the worst "white paper" I have ever read (snake oil alert)

[GranteedEV]

http://www.westlakeaudio.com/NEWPHOENIXEFFECT.pdf

[mtrycrafts]

http://www.westlakeaudio.com/NEWPHOENIXEFFECT.pdf

WOW. He missed the identification though. It should be Psychic effect distortion.

How did you find this?

[dkane360]

http://www.westlakeaudio.com/NEWPHOENIXEFFECT.pdf

So many words, yet nothing was said

[markw]

1) Create a problem that heretofore never existed.

2) Convince potential customers* that they suffer from said problem via convincing puffery that actually says nothing.

3) Come up with a solution that acts on this problem in the same way it was created.

4) Market said solution via ambigious promises and platitudes to those that have conviced themselves that they suffer from it.

5) Take checks to the bank.

* Preferably those with magic pebbles in their head.

[Grador]

I.....I had no clue there was a local speaker manufacturer, great to see they embody a lot of what is wrong with the industry. I'm kinda tempted to contact them and set up an audition to see if their speakers actually do have Phoenix Effect Distortion.

[monkish54]

Thanks for posting, EV.

It appears the SM-1 is only $260,000 a pair!

For that price one could have:

3 pr of TAD Reference One
6 pr of TAD Compact Reference One
8 pr of KEF Blade
11 pr of Revel Salon 2
26 pr of Pioneer/TAD S-1EX
130 pr of Philharmonic 2

[Irvrobinson]

Oh no it's not. A quote from the real worst one:

When using a single full-range speaker cable (not BiWiring) the large
amounts of bass energy carried within the single cable has an adverse
effect on the upper frequencies. In a BiWire set-up the cable feeding the
higher frequencies no longer handles the large magnetic fields caused by
the high current needed to produce bass. BiWiring does not affect the bass
fundamentals, but the treble signal now travels a less disturbed path. It’s a
little like the difference between swimming through waves versus through
smooth water. Bass frequencies will sound better because bass definition
is actually located in the midrange and higher frequencies. . It is always
worthwhile to take advantage of the benefits of BiWiring when the speaker
manufacturer has gone to the extra expense of providing this capability. The
performance benefits of reducing distortion in this way are substantial.

Bi-wiring BS

[monkish54]

Oh no it's not. A quote from the real worst one:



Bi-wiring BS

WOW! That is pretty bad. OTOH, westlake guy made up his own distortion, named it after himself, AND had it trademarked.

[Grador]

WOW! That is pretty bad. OTOH, westlake guy made up his own distortion, named it after himself, AND had it trademarked.

Don't forget that you can become licensed (whatever that means) in his self named and invented distortion. That's the kicker for me that makes it THE WORST.

[Irvrobinson]

Don't forget that you can become licensed (whatever that means) in his self named and invented distortion. That's the kicker for me that makes it THE WORST.

OK. Uncle.