Dolby Atmos Coming to Theaters Near You

[admin]

The new Dolby Atmos platform one-ups the competition by adding a new frontier in sound - the upper hemisphere. Theaters featuring Dolby's new Atmos technology will expand sound into discreet channels above the audience with a system that uses 64 speakers to completely envelop the audience. Dolby's new technology could be just the next strike in a war of escalation reminiscent of razor blade ads that once one-upped each other with more blades for an even closer shave. Dolby Atmos, with 64 speakers, can create a ridiculously lifelike sonic experience with localized sound in front, beside, behind and now on top of the audience. Atmos will envelop you in such an extreme sonic experience the ticket-booth will have to hand out diapers with their 3D glasses.



Discuss "Dolby Atmos Coming to Theaters Near You" here. Read the article.

[SaviorMachine]

Discrete channels.

The uptake will be laborious in the home market. Gene's right when he says that most people can't swing five good loudspeakers with a sub, and there's plenty of resistance even to seven channels, with only the lunatic fringe Audioholics going for heights or wides. Now, an array on the ceiling? Not a technical problem by any means, but an extreme marketing challenge. Of course, maybe that's the point: something to keep the cinema experience a couple of steps ahead of what most people can have at home. They've got to find some way to recoup their awful losses from 3D.

[mtrycrafts]

Interesting. I wonder what that 48 frames/sec will look like. Or, how it will be implemented on BD and projectors.
Challenging remodeling for in-ceiling speakers. I wonder how good they really need to be to give you the experience of sound-field movement through overhead space.

[STRONGBADF1]

Discrete channels.

The uptake will be laborious in the home market. Gene's right when he says that most people can't swing five good loudspeakers with a sub, and there's plenty of resistance even to seven channels, with only the lunatic fringe Audioholics going for heights or wides. Now, an array on the ceiling? Not a technical problem by any means, but an extreme marketing challenge. Of course, maybe that's the point: something to keep the cinema experience a couple of steps ahead of what most people can have at home. They've got to find some way to recoup their awful losses from 3D.

I couldn't agree more. They need to keep upping the bar to keep people coming,

The only reason I go to the movies (rarely) is if I can't wait to see the flick. My system at home sounds better than any theater I've ever been in. If this system is an epic move towards better sound quality then maybe I'd go more often.

I would not be interested in a home system like this unless I had a dedicated room and is a significant improvement over current established technology, and I'm an Audioholic...

[lsiberian]

Discrete channels.

The uptake will be laborious in the home market. Gene's right when he says that most people can't swing five good loudspeakers with a sub, and there's plenty of resistance even to seven channels, with only the lunatic fringe Audioholics going for heights or wides. Now, an array on the ceiling? Not a technical problem by any means, but an extreme marketing challenge. Of course, maybe that's the point: something to keep the cinema experience a couple of steps ahead of what most people can have at home. They've got to find some way to recoup their awful losses from 3D.

awful loses They are making out like bandits. Year to Date sales are at an all-time high.

[Rubicon_Joey]

awful loses They are making out like bandits. Year to Date sales are at an all-time high.

That's disappointing, I think 3D sucks and should be given up on. However, that's just my $0.02....Now as for ceiling speakers, I say the more the merrier...but I hear my future wallet crying....

[Adam]

Atmos will envelop you in such an extreme sonic experience the ticket-booth will have to hand out diapers with their 3D glasses.

Excellent! I've gone from being the guy with the small bladder to being the man ahead of his time.

[jinjuku]

Funny, years ago there was a thread about the perfect speaker setup. I wanted the room that Professor X went into to expand his mind control.

Something were you had speakers on the 360 around you. This comes close.

[lsiberian]

Excellent! I've gone from being the guy with the small bladder to being the man ahead of his time.

Don't worry they will have special devices to handle that all part of the sensory movie experience.

[FDZombiedawg]

They need to do something. Most of the theatres that I know of are 20 years old or so and they chopped up used to be 4 or 6 viewing rooms into 10 or 12. I'll make the drive to an IMAX theatre if the movie is playing in that format.

Batman is coming, thats an IMAX flick for sure.

Not a big fan to pay Blu-Ray prices for crappy sound, smaller screens, and 15 minutes of commercials.

Sony should ditch 3D, open their own chain of theatres, get out of the red, and sell newly availible SACD's in the lobby.

No? a little far fetched.