CEDIA & Consumer A/V: The Minority Report

[admin]

This year, like many others, the Audioholics Team embarked on its trail to CEDIA at Indianapolis. The focus of my CE research and technology would make a drift towards usefulness and practicality, but never excluding the high fidelity arena. Not many women could say this, or so the populous says. According to research, 50-63% of women have the final say and power for purchase, but for some reason they are not engaged like men in consumer electronics. The A/V market is like a rough diamond that needs to be properly cut and packaged and presented to the buyer in a more emotional fashion that makes it hard to walk away. Check out my take on the CEDIA show which includes some of the highlighted products that really stood out and connected with me.


Discuss "CEDIA & Consumer A/V: The Minority Report" here. Read the article.

[smurphy522]

Agreed w/the marketing to women thing.

I for one will admit that 95% of our household purchases (above $200) get vetted by the "boss".

Sometimes I have to "sell" them to her but once she sees or hears them I always get a smile.

The companies could certainly do wonders to their bottom line by marketing to women in one way or another, even indirectly.

[TICA]

I agree. The WAF (wife acceptance factor) is a big family motivator. Noting better that both liking the same things, once in a while