I have to agree with BSA that the quickest way to jump start demand for GoogleTV or any of the others is with new unique content, but to have any chance at all of going mainstream it's going to have to do include Hulu Plus and Netflix and every other service and website.
Nobody wants to have 10 boxes hanging off their AVR (well maybe some here ). I'm waiting for the "one box to rule them all" before I lay out any more money. Reports of the Boxee Box complain of missing services (Netflix etc) and technical issues, and the beta PC version was too limited. The PS3 won't play some web content (such as Revision3.com) or FLACs, or video rips. The WDTV Live does great with rips but doesn't do web content. I want one box to do it all.
Family Rm: Samsung 52" LCD, Onkyo TX-NR809, Emotiva XPA2 & XPA-3 amps, PS3, Oppo BDP-93, FIOS HD DVR, Salk Song Tower-RT, Song Ctr-RT, Song Surrounds, SVS PB12-Plus/2, Velo SMS-1, NeoTV 550, Roku 3, Harmony-1
Bedroom: Hitachi 42" LCD, FIOS HDTV, Onkyo TX-NR906, LG BD370, NeoTV550, 3x Sierra-1 NrT (LCR), Boston VRX srds, Hsu ULS-15, SMS-1, Harmony-1
Home Office: Onkyo TX-SR707, 2x EMP E41-B, Emotiva Ultra 12 sub, and a small media server