As a woman I have been into audio for most of my life. I got my first set up back in 1981 & have just grown since then.
I am a little different from most women in that I LIKE speakers that you can actually see. (No small little cubes hidden away for me!) This is NOT a one size fits all proposition!
But if you want to interest more women into the world of audio, you have to take a couple of other things into consideration not just the looks.
1. Stop being condescending towards us, some of us while not being able to discuss specs & other technical crap that we don't give a fig about, have done our research & pretty much have a good idea about what we want to achieve!
One stupid idiot at Tweeter lost a $2000.00 sale back in 1990 by laughing at me and said that I couldn't achieve what I wanted for that little bit of money. (He was wrong, & Spirit Sound got the the money & a life long customer that day!)
The other thing to think of is WEIGHT (not necessarily size for me).
I live alone & have no significant other to call upon, so I HAVE to be able to manage whatever gear I get. (Besides it's MY GEAR!)
So I have a weight limit of around 40lbs for whatever I get, be it amps or tower speakers.
Last week I attended PolkFest 2008 (held for P.A. forum members) that was held this year again at Polk Audio HQ in Baltimore, MD. I placed a bug in Matt Polk's ear by telling him that I would love a pair of LSI tower speakers, but at 65lbs each I can't physically manage them. Once he understood it was the weight & not the size, he IMMEDIATELY started thinking about it tossing out a couple of thoughts on the spot. It was a GREAT 2 DAYS THANKS POLK AUDIO!
So if you really want to start attracting more women to get into audio, you need to adjust how you think about talking to us & marketing to us.