At the end of 2005 there were already 2m 'HD ready' TV households in Europe and by 2010 there will be more than 50m 'HD ready' TV sets, creating large opportunities for European pay TV operators. Screen Digest predicts that by 2010 there will be approximately 100 HD channels available in Europe and more than 11m households will be actually watching television in HD quality (receiving HD broadcasts on HD ready sets and set-top boxes).
Across the globe HD has already made its mark and in early 2006, HD broadcasts were available in 12 countries: USA, Canada, Japan, Australia, South Korea, China, Germany and Austria, and the Nordic markets (Sweden, Finland, Denmark, Norway). By the end of 2005 there were 19m households with HDTV sets in the US (17% of total TV households) with 11m of these watching HD broadcasts. At the same time 14% (6.7m) of TV households in Japan were HD ready.
On a global basis, by the end of 2010 the number of HD ready households will reach 174m or 22% of TV households. The figure will be 59% in the US, 66% in Japan and 30% in Western Europe.
All Management Reports
High Definition Television: Global uptake and assessment to 2010
by Vincent Létang,Ben Keen