I read about this the other day on another website, it really does not surprise me. Even though the PS3 sales are slow up to this point, Sony has offered a very high value product to its consumers. I think if Sony's marketing department did a better job as to educating consumers a bit more about all the really good features that are available on certain models of the PS3 like Blu-Ray, Wi-fi, SACD support. Even though the apparent cost seems high to the average consumer, if these people realized what they get with this machine, it is an absolute steal in my opinion. Since sony is offering a high value product and losing money on it, they should take adavantage of this in their marketing campaign educating consumers about blu-ray and how cheap this product actually is for the features you get with it.
What is more surprising is how Microsoft is making money on the xbox 360 even after the 1billion dollar recall. Wow!