NEC Technology Promises Cheaper Blu-ray Players

[admin]

This week NEC Electronics made an announcement that it had developed the world's first single-chip LSI (Large Scale Integration) to integrate the main functions of Blu-ray Disc players. The new LSI is named EMMA 3PF and will begin shipping in sample form during September 2008. What's exciting is that this new compact package allows for CHEAPER and SMALLER Blu-ray players to be manufactured. While there are other hard costs involved (ie Blue lasers) this is a definite step in the right direction for an industry in desperate need of an across-the-board price drop.


Discuss "NEC Technology Promises Cheaper Blu-ray Players" here. Read the article.

[fmw]

I don't think anything would help the industry as much as an across-the-board price reduction in software.

[j_garcia]

The sales numbers per title are much lower for BD vs DVD, which is almost certainly why the cost of the discs is higher, as well as higher production costs to some extent due to lower volumes - as well as new gear needed and remastering activities. That will drop off eventually, and having lower cost players out there to get more people buying movies will make it easier for the big names to increase BD production and scale back SD production. Lower cost players can only help.