I was in BB Monday and they still had a big HD-DVD display (tv, player, sign pointing out benefits, etc) 10 feet from the BD one. No one said anything to the one guy I saw buying a hd-dvd movie at checkout about the format. They just sold it to him.
I think this is a great goodwill gesture for them, reminds me of what happened with divx players when that format went under. They need to do something for the people who are still buying hd stuff and are unaware of the current situation with it. Or they'll end up alienating a lot of people.