I used to be dubious of Sony and looked down on people who boasted about their Sony equipments until I tried them out.
My experience is that Sony put a lot of thought on designing their products to be user-friendly, with few exceptions. If you read my previous post, you can tell I am a sucker for user interfaces that are simple, smart, and thoughtful of their users. Mind you, these are things that show how much respect a company pays to its customers.
Take, for example, those sealed, clear plastic packaging on certain small products that are so tough to yank them open to get to the items. I am afraid of those packages because I torn my skins a few times by their sharp cut edges. This shows how little consideration a product/company gives to its customers. A difficult-to-use control interface disregards its users in the same way.
Apple, IBM, Sony, and Toyota earn people's approval because they invest in what that matters most: user-friendliness and quality. Those two characteristics go hand-in-hand: if a company pays that much attention to how a person using its products, then its products have to be a better quality to not disappoint its users.
Those are qualities that are obviously difficult to achieve. Lots of thought, lots of creative thinkings, lots of studies, lots of surveys, lots of research to be invested. Those scroll wheels on the Ipods, for example, are utterly simple and elegant but no company had the think-tank power to think or care about it until Apple.
The remote control was invented for and only for the convenience of its users and it revolutionized how we interact with our electronics. Now one can't even think of using an audio/video component without the remote - Well, most people can't.
Except for a few,
and a few more that expect no respect from their favorite companies.