WISA just doesn't have the traction that it really needs and is FAR to expensive for most to be interested. A Bluetooth active speaker can be had for under 20 bucks. Soundbars with Bluetooth are fairly cheap as well. Wisa speakers are several hundred bucks each. It's not outrageous, but it makes it very difficult to compete. It certainly doesn't work for the masses who want 'cheap', and don't understand what Bluetooth is and what it isn't.
It's also worth consideration that Wisa claims a delay of only 30ms.
But, people don't understand Bluetooth at all and they don't care to. Those of us who care about audio quality and to minimize latency, simply wire all of our speakers. Those with a speaker bar under their TV, typically don't care, but will still use ARC or optical to connect that speaker bar to their TV.
It is only those who dig into it that figure out that Bluetooth 5.1 doesn't mean 5.1 surround sound, but version 5.1 of the technology. That it DOES have fairly low latency which can be in line with Wisa technology, but it remains stereo only, at half the price or less. So, it's a question I see almost weekly. People asking how to hook their Bluetooth soundbar up to their projector for surround sound. *sigh*
I wish Wisa would have a lot more manufacturers involved. I feel like they should pretty much be giving the technology away to Yamaha, Denon, and Sony so they show up in ALL AV receivers on the market. Get it into TVs as well as a normal. This will promote speaker sales and speaker production that incorporates the technology. But, right now, there are far too many high end brands only which are involved. It makes pricing sky high and minimizes market penetration.