Please bear in mind that I just want to share my opinion(s) and hopefully start a meaningful discussion…
I’m worried about the future of media. Specifically, I worry that I (or anyone) will loose the ability to even enjoy movies/music whenever or wherever we want without having to pay a fee. In short I’m worried that we will loose the right to own copies of music and or movies. Instead, we’d be forced to rent or lease everything. Or we'd have to buy multiple copies or licenses for every device we would like to play the media on.
This may sound way out there, but it’s already common business practice for the computer software industry. Per seat licenses means that a business must buy a license or a copy of a software for every employee that uses that software. For example, if your company has 20 employees who use Microsoft Word, then you must purchase 20 licenses for Microsoft Word and renew those licenses after a certain time. Even worse, Microsoft makes companies buy licenses for every installation of Microsoft Word the company performs. So even though an employee will never use Word on both their desktop and their laptop at the same time, the company must still pay for both copies.
So what does this have to do with audio/video???
It appears that media companies are learning more and more from the software companies.
There seems to be three trends emerging that make me uneasy.
1. Just about all media is going digital. This is not necessarily a bad thing, but please keep in mind the topic being discussed.
2. On demand services are on the rise. It seems that music/movie companies are moving toward a download service for all their media. Legal music download services are common and only growing. Legal movie download services are not far behind. Broadband access is becoming more and more prevalent every year.
3. Music and movie companies are working closely with computer companies. I don’t think it’s a stretch to assume that business leaders are thinking about making as much money as possible. If they can come up with a way to control how their goods are used what’s stopping them from charging for the usage.
Hopefully, I won’t have to pay a “renewal fee” to watch a movie I legally downloaded 2 or 3 years before. Or I won’t have to pay a “usage fee” to copy a song from my computer to a portable device. But I don’t know of anyone or anything stopping that from happening.
Hopefully I’m wrong but...
Just a thought,
B.