First: Are you installing this cable behind drywall or is the cable going to be difficult to replace?
Second: If this is installed behind drywall as part of NEW construction, then please run conduit if you won't have access to the cable after the installation. HDMI cables notoriously fail and ALWAYS become obsolete. So, in 10 years when you want a new cable, you will want that access. 1.25" Carlon Flexible Conduit is the proper minimum size conduit to put in place between the equipment and the projector.
If you do have access, then you can certainly try the cheap cable, but the reality is that 18Gb/s HDMI signals rarely work at that distance over inexpensive cables. More specifically, the link you provided pretty much says "we don't guarantee it will work" halfway down the page. It says you may need a repeater.
If this is something you consider to be mission critical, then I would dump the $140 required for a RuiPro fiber HDMI cable...
I just picked up a cheaper active Monoprice 18Gb/s HDMI active cable, but I haven't put it through its paces yet.