Stay away from Best Buy. Their "after the sale" attitude/service absolutely stinks. As for the Toshiba LCD, it does have a great picture, but you can probably find the same set elsewhere for about the same price. Also, I'm about to suggest somewhere you can look that may completely surprise you......... Sears. Yes, Sears. They actually have pretty competetive pricing and as far as TV's go, they actually have a pretty good selection. AND it's Sears. The "after the sale" attitude (returns, service, etc) they have will almost always be better than just about any other retailer out there. They also PRICEMATCH. They will match advertised pricing with any of the major retailers INCLUDING Best Buy.