I will add this. My first encounter with calibrating a video monitor was at a demo put on by the great yellow father - E Kodak. The tech had a dark cloth he tossed over the monitor after he had the puck in place (and then peeked under the cloth to see what progress the software was making - made a joke of the whole process I thought) when I asked him he said, somewhat nervously, that it really didn't matter. That was 20 +/- years ago. Does it really matter? My opinion (based on experience, YOMV) is a definite qualified maybe.
If the puck is reading the screen in a position that has a strong reflection on it or a large amount of bright ambient light is getting "piped" sideways inside between the outer surface and the LCD ... you're in trouble. Otherwise ... live with it. Cause the human visual system adapts (it lies).