It's no specific secret that I'm no particular Apple supporter, maninly becase I think they do not promote openness and the freedom of choice, I think their licensing rules reminds most of old communistic thinking and wonder if their headquarters should be in North Korea, because this is how the company seem to be run.... to me
If this article is anywhere close to being correct, working there is quite extraordinary too....
http://www.quora.com/Whats-the-internal-culture-of-Apple-like
I especially like this one:
If you have a project that Steve is not involved in, it will take months of meetings to move things forward. If Steve wants it done, it's done faster than anyone thinks is humanly possible. The best way to get any cross departmental work done was to say its for Steve and you'd probably have it the same day.