... Be careful of the term, popular music. If thats the case, the Beatles, teh Stones, the Who would all be turfed out. I know its now known as classic rock but in its day it was popular music. ...
If you look carefully at my introduction of the phrase, I said "
most popular music is "disposable music"" [emphasis added]. I never said, nor did I intend to ever say, that
all popular music was "disposable music". If we look back to the past, I believe many classical composers were popular, as, for example, Mozart. However, I think he, though not my favorite composer, is justly regarded as great and "timeless".
For rock (of all types of "rock"), I think the Beatles is probably the best example of a "timeless" band, though not all of their work is equally deserving of such an expression, and I can certainly understand someone saying that they have already heard it too much and no longer wish to hear it at all. I sometimes go through periods when I do not listen to them, but I find that, eventually, I return to listening to them. I also don't think they are as deserving of the expression as Mozart, though that will best be settled after a couple of hundred years from now.
Anyway, to the point at hand—"popular music", in itself, says nothing about the quality of the music, only that many people like it. Sometimes, people like good music, and other times, they do not. (By "good music", I mean, of course, what all right thinking people mean—music that
I like!
) Most music is produced to make money (that is why there is a price tag on the CD and the concert ticket), not to be thought great in a 100 years when it can no longer matter to the makers of it. So the focus is generally on the moment, which explains why a lot of music isn't timeless at all (not to mention the fact that is seems easier to make a momentary success than to create something that will be still thought great in the distant future).