Their white papers on cables seem to fall under our
Top 10 snake oil gimmicks category, especially the way they tout "cable distortion" and "dynamic range of cables" without showing a plusable mechanism or measuring method for it. Speaker cables that cost more than a few bucks per foot do so only becuase of cosmetics, or to increase product appeal to make consumers think they are buying high end or both. Grant it compression connectors such as Banana WBT's are expensive which is why its not unreasonable for a high quality speaker cable with nice cosmetics to be around $200-$300 for a 12ft set. However similar performance with much less product appeal and cosmetics can be had for under $1 per foot via
DIY cables like we prepared.
Bottom line: Ultra Expensive cables + questionable marketing claime = Buyer beware!
