A good deal; Americans are crazy for them. Waiting in line three days at an IKEA store for a free chair; bogo sales; no interest for 90 days; no payments till 2075; we can't get enough. "Recession proof" stores are successful because the stores provide a good deal. The Wal-Marts, Targets, Rooms to Go's, etc. prey on the American dream of getting the deal of a lifetime. Good deal or not, if America believes they are getting a deal, the product will be successful.
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