Stumbled across this thread, and my response may be too late, but I went through this myself. I eventually moved the PC out of the theatre room and got a Squeezebox (
http://www.slimdevices.com/) for about the same price as a premium sound card.
The nice thing is that it supports wireless streaming of music compressed in any popular format, including lossless AAC, WAV, and FLAC, as well as mp3/wma/m4a/ogg compressed. Plus it looks really slick!
Downside is, it just streams music. If you're using the PC for other stuff like video/dvr/photos etc on your TV, then you would lose that. I miss the ability to look at my photos on my TV, but otherwise, I haven't looked back.
Worth looking into if you haven't gone the sound card route already.