Tweeter Drops Monster Cable from Retail Stores

[Audioholics]

Monster Cable Products announced today that Tweeter Home Entertainment Group will be dropping the sale of all Monster products, ending a mutually profitable 20 year relationship. This is contrary to Tweeter's previous announcement release that implies that Monster was replaced by four new vendors because it did not measure up in a comparison of quality, value, profitability, margin, and customer satisfaction. Tweeter was one of most successful retailers under Monster's M4 program.

[Read the Full Release]

 

[j_garcia]

Magnolia dropped them last year also.

 

[majorloser]

I hope it was a painful divorce for both!

I just love Un-Sound Advice and Monster (NOT)

 

[RLA]

Me thinks
BB and CC had something to say about this

 

[Cygnus]

Will Monster go under finally, I wonder?

 

[Mort Corey]

Will Monster go under finally, I wonder?

Not if BB and CC continue to push their product...heck, they may even sell MORE since those will be the only outlets and generate quite a bit more foot traffic than any Tweeters. (But we can always hope )

Mort

 

[hopjohn]

Noel Lee states, "With years of Monster training, the sales staff at Tweeter is excited about the brand and are extremely comfortable selling it. This has made Monster one of Tweeter's most profitable categories. I have to believe that the change was very emotional, especially considering the time of year. I only wish that we could have met to work things out."

No. I think the margain had more to do with the profits Mr. Lee, not your training.

Emotional yea I agree, I'd have been jumping up and down in jubilation to sever ties with your company.

Hate is a strong word, but I truly dislike this guy and his forked tongue...if you couldn't tell.

 

[MarkSJohnson]

Cool!

Remind me to shop at Tweeter more often!

 

[lifamily]

Good for Tweeter. Best Buy and Circuit City should do the same. Monster cable is nothing but snake oil. You are paying for a name, marketing and making Noel Lee a very wealthy man. I don't understand how someone shell out their hard earned money on Monster junk. CC charges 119.00 for 2m (approx 6ft) of HDMI/HDMI cable by Monster. What makes this crap worth $120.00?

Now look at blue jeans cables.com. I purchased 23ft of HDMI/HDMI for $89.50
plus $10.00 shipping and I received a high quality cable w/high quality connectors, and the picture on my Sony 60" LCD is phenominal, and I mean just that. Had I opted for a custom length cable by Monster, it would have cost me $460.00

There is no need to pay the sky high prices that the brick and mortar stores charge, when there is the power of the internet.


Goodnight Gracie..

 

[Devin79]

I have since defected to Cobalt and Impact accoustics.

I used to use monster all the time. But after really getting into home theater, I heard so many experts talk about how companies like Audioquest and Monster are "SnakeOil" salesman.

My two favorite brands these days are Cobalt Cable and Impact acoustics...these are two companies whose cables just seem to work so well.

 

[BMXTRIX]

You gotta look at what a custom shop can really do with their own name though. They can produce cables in house that are equal to the Monster or Blue Jeans Cables and sell them for the same price as Monster Cable. But, instead of buying at $80.00 and selling for $160.00, they are building a $30.00 and selling a $150.00.

They are greatly increasing their bottom line profits while promoting their own brand name instead of Monster's.

This is something BB/CC can't do as their own brand name is pretty much worthless in the component world. Magnolia? Yep, they can do it.

 

[majorloser]

I can't say I didn't pay WAY too much for cables, though . I did switch from Monster to MIT for the speakers and from Monster to Tributaries and IXOS for the interconnects and video.

The MIT's were a VAST improvement over the Monsters. It might be snake oil but it works. I'm using Tributaries for all of my video and amplifier interconnects. Very well made cables.

 

[drogen1]

Back in '84 I bought my first Monster Cable product, their new and significantly more affordable Interlink 4 interconnects for about $45 at a 'higher-end' store in La Jolla. One cable didn't even work so I took it back. Upon subsequent purchases of said Interlink 4 cables revealed different approaches as to what wire should be soldered to where. When the grippers started breaking off that was it, a bad taste was left in my 'mouth' for Monster Cable and it's rather inflated ego. I am very leery of Monster Cable and chose instead to support Acoustic Research's products. They seem to have their quality control noggin torqued to spec.

 

[Mort Corey]

Reading a little more on this and another aspect seems to be that Monster would not extend further credit that Tweeter required. Perhaps it's Tweeters that's on the ropes.

Mort

 

[inmypjs]

Last time I heard, Magnolia is Best Buy. BTW, Magnolia sells Audioquest cables.