Something is out of alignment, the voice coil is rubbing the magnet structure or is hitting the magnet structure because of the travel. The spider could be damaged causing alignment issues that cause rubs, and could be torn all the way round cause the voice coil to smack the magnet.
See if you can just order another woofer from Paradigm for that model and replace it yourself, unless the driver is still under warranty, then I would send it in for them to repair. They will be able to tell you the warranty details of the unit if you bought it from a dealer and you have the Serial # ready.