Manufacturers purposefully crank up brightness and contrast, among other settings, to make their TVs look "better" than the competition. We know that "better" actually means, "We jacked with the settings as much as possible, at the expense of an accurate picture, so you would buy our TV." Unfortunately, this means your brand new TV doesn't look anywhere close to how it should. If you can afford the money to have your display professionally calibrated by an ISF or THX certified technician, great! If not, you can still get 80% of the way there by utilizing a test disc. Below are a few of the most popular tests discs on the market. If you don't want to spend any money on calibrating your display, then look through your movie collection for a THX certified disc that has the THX Optimizer included. Set your TV's picture mode to cinema or movie (or THX if it's available) and run through the THX Optimizer.
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