The numbers are in, Dark Knight Blu-ray sells 600,000 copies in 24hrs

[j_garcia]

I don't know what I expected for first day sales, but I'll have to say I am surprised at those numbers compared to the second best seller. Good to see for sure. It at least means more consumers are aware that Blu-ray is out there and they are starting to buy.

The Dark Knight' has smashed another record.

First-day Blu-ray sales are in for the box office juggernaut, with Warner reporting that the title moved 600,000 units in the US. Canada and the UK since hitting stores Tuesday.

That easily eclipses the first-day high-def sales of previous record-holder 'Iron Man,' which earlier this year topped out at 250,000 in its first 24 hours on shelves.

'The Dark Knight's Blu-ray take also accounted for 20 percent of total video sales for the title.

"Numbers like these in this economic environment firmly establish Blu-ray as where consumers are headed," Kevin Tsujihara, President of Warner Brothers Home Entertainment, told the New York Times.

Well ahead of the studio's reported internal projections, 'The Dark Knight' is already poised to sell over 1,000,000 Blu-ray copies in its first week in stores.

 

[AcuDefTechGuy]

I don't know what I expected for first day sales, but I'll have to say I am surprised at those numbers compared to the second best seller. Good to see for sure. It at least means more consumers are aware that Blu-ray is out there and they are starting to buy.

I bet "Dark Knight" BD will make more than "Titanic" or any of the "Star Wars" when they come out on blu-ray.