I agree that companies branching out is a good thing. But until they develop a good reputation in that market, I wouldnt get one. In a few years, when HP has developed many sets, and don't have problems, I'm not saying I wouldnt get one, but they've only been in the TV market for a few years, and most companies that are new, have problems with quality. But I don't doubt that they look good. I have heard only great reviews. But a TV that has had great reviews, is the Sharp RPTV DLP. That was ranked #1 in consumer reports, but I've seen it many places and it looks like A S S!!!