This article is an opinion piece on why you simply cannot declare Speaker XXX is better than Speaker YYY based on a few measurement graphs or claims from a manufacturer that their speakers are inherently the best because they use anechoic chambers and DBT protocols during their design and testing phases. We explore many of the misconceptions consumers often fall victim to when viewing loudspeaker measurements or falling too heavily into the DBT mantra. In a small market catering to audio enthusiasts, that seems to be continually shrinking, it's not unreasonable as to why manufacturers often dress up marketing as science. It is important to recognize this and note how a loudspeaker plays into a room and how we ultimately perceive that experience is a far more complex topic than we can fully understand and neatly frame with a few measurements and listening tests (sighted or blind). \n\n\nDiscuss "The Insanity of Marketing Disguised as Science in Loudspeakers" here. Read the article.