Keeping the power amps physically isolated makes sense from a thermal standpoint, since they are usually the biggest source of heat in the system. Unfortunately, the amp is usually on the bottom of a typical equipment rack, which is the worst possible location from a thermal perspective but is usually necessary due to the weight of the amplifier. Hanging the amps from the ceiling below the HT would certainly isolate the amp thermally from the rest of the equipment (and would be a lot of labor cost as well!), but I suspect that the salesman was asserting other advantage, especially if it was part of a spiel to sell you expensive cables or other such "enhancements".