"Inductance, which is the leading cause of time-distortion, cannot be reduced by using expensive materials (gold, silver, oxygen-free cooper, esoteric alloys, etc.) as conductors alone. Only our patent pending design can dramatically reduce time-distortion in cables to give you the most time-accurate cables in the world!"
They even italicized "induction" like it's some highly technical term you wouldn't understand.
Time-accurate speaker cables. It's pretty god damned amazing that their copper makes the electrons move faster.