I am building a home theater system for my new home. Currently, I have a set of B&W floor standing 700 series. I was looking to add a center speakers and some surround speakers making it a 9.1 setup for Atmos. The room I'm creating my theater in is a 20ftx14ft. My projector screen placement will be on the 14ft feet wall and of course my front, left, and center speaker will be place at the 14ft wall too. I went into Magnolia Hi-Fi today and the gentleman that helped me, suggested I get all my surround speakers be in ceiling speakers. I'm little confuse because I've heard people say it's not ideal to have surround speakers mounted on the ceiling. He said ceiling speakers are the best way to go. What are your guys opinion on having ceiling speakers? Thank you!
I've heard some decent sounding all IW with IC surround systems, but IC speakers in most applications would not be ideal for surround duty. I wouldn't go that route for a dedicated HT room.
For the atmos, you have two options, upfiring speakers that sit atop other speakers or IC speakers...I demoed both (Klipsch upfiring) and Polk IC) before buying IC...while both were effective in store demos, the IC room just seemed more lifelike to me. I would actually recommend them for Atmos duty assuming you have ceiling access and the ceiling is not much more than 9' high. That said, I wouldn't go tearing out ceiling and major drywall repair just to put in 4 Atmos speakers.
CC, and your surrounds...the new 700 series is fairly new on the market so I'm sure you can find a B&W center to match up with your floor standers.
The surrounds...I wouldn't spend B&W type money on surrounds, but I wouldn't get the cheapest speaker I could find either...wouldn't worry too much about matching the fronts.