I love speaker wire.
I have done some DIY that looked good and I have purchased some that I really love.
Don't listen to these guys, as an Audioholic you have to have a minimum of 10 AWG wire and it has to be Bi-amped just to PO people. Does it do anything? Heck no but when non-Audioholics come over they love it.
All that being said, my favorite wires are posted below and were like $28. I love the looks of them across my hardwoods.
Alex also gave me the blue ones which are used on my brother-in -law"s system. They look cool too.
If you search around, you will find a lot of really good looking DIY cables that you can build for dirt cheap.