Someone was designing a SUPER HIGH FREQUENCY speaker that was very localized. If you sat in the "sweet spot" only you could hear the sound. But the person next to you could not. It was ment for people that work in cubicles. Everybody could listen to their own music but it would not interfere with your neighbours. I just don't remember who made it. It most probably cost a fortune.
It operated at something like 200KhZ or 1MHz, but it's a while and I don't recall.