The audio stream itself can be an issue also since there are a number of different factors there just on the PS3: 1) you need to have a stream that is actually detectable by the receiver (DD, DD+, DD TrueHD, DTS, DTS-HD, DTS HD-MA, etc...). When using the main menu and various features, those codecs are not used and the receiver will most likely show just PCM. Some games do use DD and DTS codecs too, but not all. Watching a Blu-ray or DVD with one of these audio formats should trigger the light but: 2) You also have it set to bitstream instead of PCM for that light to light up. If watching Netflix or Amazon Prime, it will depend on what you are watching, since not all material is 5.1. The same goes for the cable box - if you aren't watching something that is broadcast in 5.1, it will most likely not light up.
If I recall correctly, the PCM vs Bitstream setting is in the BD/DVD settings in System Settings (and that is only available if it is a "slim" PS3, not the earlier generation).