I'm in a pickle and it's a good pickle to be in-
I've narrowed my choices down on HDTV's to the 40" Sony LCD Bravia and the 43" Pioneer Plasma Display. Both go for around $3300 and Ultimate Electronics/Best Buy.
Here's what I use my tv for: Xbox 360, DVD's and NFL Football, ESPN, other sports, etc.
I know that plasmas have a knack for burn-in with video games, but I went to the Pioneer website (hey, I know they're trying to sell me something) and I read the review here at audioholics and it looks like they're getting the burn-in under control with their plasmas. I love the plasma because of it's HDTV capability, especially with sports and DVD's. Plus, my best friend has the 50" Pioneer (not the ELITE) and he has an Xbox 360 and he has yet to get into trouble with burn-in.
Really the only thing that is clinging me onto the Sony LCD Bravia is the burn-in factor. LCD's don't burn-in. They're great for gaming. So, what do you think? This is a big chunk of change and playing Xbox is big for me. And please don't offer any other suggestions than either the Sony or the Pioneer.